KEW GARDENS – HALLOWEEN + CHRISTMAS
Venue
Kew Gardens, London
Client
Royal Botanic Gardens, Kew
Guests
7,000
Traders
16 Traders
Bars
8 Bars
Royal Botanic Gardens, Kew
Royal Botanic Gardens, Kew
Kew Gardens is one of London’s most magical public spaces with 320 acres of world-famous gardens and breathtaking seasonal trails. Each year, from midOctober through to early January, the gardens are transformed for the Halloween and Christmas light trails, welcoming tens of thousands of visitors for one of London’s go-to seasonal events,
For the past seven years, KERB Events has been proud to be part of this magic by bringing brilliant food by independent KERB traders, festive drinks and smooth operations to Kew.
The Brief
KERB Events was brought in to help feed and water the huge number of visitors exploring Kew’s Halloween and Christmas light trails seven years ago – and every year we elevate the experience.
The brief is all about creating a food and drink offer that feels as special as the setting - indulgent, festive, crowd-pleasing and built for high-volume public retail.
In its most recent annual edition, we curated a brilliant line-up of 16 KERB traders, bringing together some of the best independent food businesses in London. From next-level fried chicken and hot kati rolls to loaded hotdogs, stuffed gyros, steak teriyaki rice bowls, wood-fired Neapolitan pizzas, chocolate-dipped churros and sweet treats, the food offer was designed to give visitors a proper reason to soak up the atmosphere – with the right balance of festive classics and on-trend dishes.
Alongside the traders, our bars delivered plenty of festive pours – with the mulled wine keeping guests warm and happy on those cold winter nights.
Big crowds, careful event operations
With around 7,000 guests a day moving through the gardens across a 60-day run, the operation has to be incredibly well managed.
At Kew, secure and sensitive operations are a top priority. The gardens are a protected and much-loved environment, so every element of the food and bar operation has to be carefully planned - from trader load-in and waste management to stock movement, power, water, staffing and service flow.
Our team manages the full food and drink delivery across the trail, making sure the guest experience stays smooth while protecting the gardens at every stage.
The result is a reliable, high-volume public retail operation that feels effortless to visitors and respects one of the UK’s most treasured cultural spaces.
KERB’s bars bringing the festive pours
Christmas at Kew requires more than just great food - it needs proper festive drinks to match the magic of the trail.
KERB Events delivered 8 bars across the site, serving seasonal pours to keep guests warm, refreshed and in the festive spirit. Built for high-volume public service, the bars are positioned and operated to keep queues moving while adding another layer of atmosphere to the visitor experience.
From hot drinks – including 90,000+ mulled wines served across the 2025 edition – to cocktails, beers and more festive favourites, the bars play a central role in making the trail feel indulgent and full of Christmas spirit.
Seven years of festive feasting at Kew
We’re proud to have been part of Christmas at Kew for seven magical years — feeding and watering thousands of guests as they make their way through one of London’s most enchanting seasonal experiences.
It is a huge team effort, bringing together KERB traders, bar teams, event operators and the wider Kew team to deliver brilliant food and drink at serious scale.
Our Events
CHRISTMAS PARTY FOR LAW FIRM
Think KERB, but with a luxe twist. For the second year running, we’ve had the pleasure of curating this law firm’s Christmas party — and each time, we’ve raised the bar. With an upgraded central bar, flowing sparkling wine, and elegant canapés, this celebration takes the KERB experience to a whole new level of sophistication.
SOMERSET HOUSE - SUMMER SERIES
With two handpicked traders and two festival bars, we brought an elevated street food experience to Somerset House’s fountain court for 11 nights of live music and celebration.
TIKTOK
A Christmas Party to end all Christmas parties. We went all out, bringing 10 of our incredible traders to a huge ‘food village’ within Printworks for this epic, end-of-year party. Oozing mac ‘n’ cheese pots, bouncy bao buns, crispy baked chicken and sumptuous beef bulgogi tacos left party-goers spoilt for choice. With spirits from East London Liquor Co. and craft beers from Gipsy Hill flowing, this was a night to remember as guests danced and ate the night away with the very best street food that London has to offer.
BUDWEISER ANNUAL CONFERENCE
The Roundhouse is one of London’s most iconic live event venues. A legendary circular space with world-class production capability and the flexibility to host everything from major performances to brand events, conferences and receptions. For Budweiser’s annual conference, the venue became the backdrop for a seamless day-to-night event, bringing together brand-led bars, perfectly poured pints and brilliant food.
NETFLIX - SQUID GAME II
Drumsheds is one of London’s most iconic large-scale venues. It’s a cutting edge industrial superclub built for bringing in huge crowds and providing world class production. It’s a perfect recipe for iconic events like Netflix’s Squid Game II: The Rave, where the space was transformed into a fully immersive Korean night market and rave environment, bringing together street food, bars, VIP hospitality and drinks activations.
TECH FIRM - CORPORATE FAMILY FUN DAY
Unlimited food, zero queues! We served over 33,000 portions in just six hours to employees, friends, and families of a global finance and tech leader. A seamless, record-breaking event at an iconic venue.
This event included 31 traders, 6 container bars, 6 ice cream trikes and 3 cafés!
MAJOR LEAGUE BASEBALL
Trafalgar Square is one of London’s most recognisable public spaces — a truly iconic British location, built for major moments, huge crowds and citywide energy.
For MLB London Series ’24, the square became the home of a full fan zone activation, bringing the scale and spectacle of Major League Baseball into the heart of the capital. With the Philadelphia Phillies going head-to-head with the New York Mets in London, KERB Events was brought in to help create a food and drink experience worthy of the occasion
HALLOWEEN TRAIL & CHRISTMAS AT KEW
Kew Gardens is one of London’s most magical public spaces with 320 acres of world-famous gardens and breathtaking seasonal trails. Each year, from midOctober through to early January, the gardens are transformed for the Halloween and Christmas light trails, welcoming tens of thousands of visitors for one of London’s go-to seasonal events,
For the past seven years, KERB Events has been proud to be part of this magic by bringing brilliant food by independent KERB traders, festive drinks and smooth operations to Kew.
GOODWOOD FESTIVAL OF SPEED
KERB has been curating a selection of food traders at the prestigious Goodwood for years, delivering street food from vintage trucks to bespoke units. We bring flavour and fun to this iconic festival, year after year.
MONTHLY PELOTON HQ LUNCH
KERB is the trusted partner for Peloton’s monthly office lunches and special events, offering seamless service with delicious food stalls and bars tailored to their team’s needs in their London HQ.